CUP4CUP

Cup4Cup’s™ Wholesome Flour is the only non-GMO verified, nutrient-rich, dairy-free, gluten-free, 1:1 substitution for whole wheat flour that is a source of fiber and omega fatty acids. Healthy additions like ground golden flaxseeds and rice bran deliver 4g of fiber, 1200mg of Omega-3 fatty acids and 14g of whole grains per serving, making this gluten-free flour a healthy and versatile option for cooking and baking that won’t change the taste of your favorite recipes.

The best way to get light and fluffy gluten-free pancakes and perfectly buttery gluten-free waffles is with Thomas Keller’s premium Cup4Cup™ gluten-free Pancake & Waffle Mix.  Preparation is easy: just add milk, eggs and melted butter for a quick and easy brunch on the weekend, savory appetizers or for those nights when breakfast for dinner just sounds right. Add in your favorite berries, chocolate chips or sliced bananas and finish with a drizzle of maple syrup or freshly whipped cream and berries. This mix is also dairy-free and great for crepes and funnel cakes.

Cup4Cup’s story began in 2010 at The French Laundry when Lena Kwak developed a way to provide the restaurant’s gluten-free guests with a Cornet of Salmon Tartare that tasted just like the original recipe. This development was revolutionary for the restaurant as gluten-free guests could now have the same dining experience as the other guests. This innovation originally led to the idea for a ready-to-go packaged potato crisp snack. However, the chefs understood that flour, a basic household necessity, would have a greater impact and opportunities for more applications for those living a gluten-free lifestyle. The outcome was Cup4Cup—the first 1:1 gluten-free flour that eliminated complicated conversions and delivered on taste, texture and performance. Just as its name suggests, Cup4Cup replaces traditional all-purpose flour or whole wheat flour in any recipe, cup-for-cup and gram-for-gram, but you’d never know the difference. Cup4Cup also provides easy-to-use baking mixes, a library of sweet and savory recipes developed by chefs for the gluten-free community, their friends and families. With the spirit of collaboration at the heart of the brand, Cup4Cup encourages its users to be interactive and share their ideas and recipes for the benefit of the larger community.

Cup4Cup’s Original Multi-Purpose Flour has the taste, texture and performance of regular flour and is useful in almost all baking and cooking recipes that do not require yeast. Substitute 1:1 for regular flour into your favorite recipes for homemade cookies, cakes and cupcakes, quick breads, pie crust, gravy and sauces, scones, muffins – even homemade pasta! Cup4Cup lets you concentrate on the fun of baking gluten-free without having to worry about altering other ingredients. Enjoy all those family recipes you’ve missed for so long, and have fun creating new ones at the same time.